Month: February 2021

The Truth About Online Marketing

The TRUTH About Online Marketing

Have you ever bought an online course and got no results? Been told by an online marketing “guru” that all your dreams will come true as soon as you do this super-secret trick only they know about and are sharing with you “today only”? Maybe you’ve been in the online marketing world a little while but you’re overwhelmed because every 5 minutes some new “guru” comes along and tells you to do something else such as run Facebook ads, post 4 times a day on Instagram, send automated messages on LinkedIn, make YouTube videos weekly, how about 3 times a week, and definitely got to run ads, oh and what about chatbots? Can’t forget those… or wait I should be building an email list, and I need to make that lead magnet… damn what about the landing page and the sales copy and the email campaigns… now they are saying Facebook ads aren’t working and I need to be doing TikTok ads, but what about that Pinterest course I got… that seemed like it could work. If only I could just get some clarity… We feel you and if that’s how you’ve been feeling then this episode is for you.

On this episode of The Big Picture Business Podcast, we share the TRUTH about online marketing. That’s right, we are doing an expose on the shady underworld of online marketing and we are exposing the so-called marketing “gurus”. We dive into the harsh realities of social media marketing. We share why 95% of every person who takes an online course gets little to no results and why the “gurus” know this and do nothing about it, and we expose the psychological tricks they use to put you in a buying state so you purchase from them even when they know you won’t get any results. It’s totally unethical and we are exposing their shady tactics so you don’t have to fall for their lies and scams anymore.

Learning To Lead Matthew Confer

Learning To Lead

Leadership is the bedrock that holds a business together. Yet, so few organizations take the time to actually grow leadership skills. Leaders aren’t born, they are grown and they need the right tools and the right feedback in order to take their leadership skills to the highest levels. With the world moving at such a fast pace and every position demanding results from day one, how are you supposed to develop into a great leader?

On this episode of The Big Picture Business Podcast, Dominica and Rory interview Matthew Confer who is here to answer that question. He is Vice President of Strategy at Abilitie, a leadership development company that specializes in interactive online simulations, team-based business competitions, and virtual mini-MBAs. By using business simulations instead of lectures, leaders are put to the test in real-world team-based competitions and get debriefed on where they have opportunities to improve and where they did great. Matthew shares his 3-step decision-making framework so that you can make the right decision in your business or organization no matter what curveball you are thrown and be seen as the top-level leader you are.

Accounting For Ecommerce

Accounting For Ecommerce

Accounting for ecommerce is one of the most misunderstood areas of business and one of the biggest opportunities to skyrocket your growth. Most ecommerce sellers on Etsy, Shopify, Amazon, and other platforms don’t realize that you have to pay taxes but more importantly that there are specialized ecommerce accountants who know exactly how to get you the biggest refund.

In this episode of The Big Picture Business Podcast, Dominica and Rory speak with The Perfect Accounting System Creator and Ecommerce Accountant Brendan McCoy. Brendan is not just another small business accountant, he specializes in accounting for ecommerce platforms such as Etsy taxes, Etsy bookkeeping, Shopify taxes, Shopify bookkeeping, Amazon taxes, Amazon bookkeeping, well… you get the idea. If you’ve been relying on a general business accountant or quickbooks for ecommerce alone then you really should check out this episode because Brendan shares his strategies and secrets getting the most out of your ecommerce business deductions.

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