Relationships NOT Transactionships

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Welcome to The Big Picture Business Podcast. In episode 7, you are joined by the usual hosts, the talented Dominica Lumazar and Rory Carruthers.

In this episode, they discuss the main topics of honoring your word, along with pitting relationships against “transactionships.”

They also delve into a personal discussion about what has been going on in Rory and Dominica’s life in recent times.

“If you’re wanting to create a business from the ground up and at the same time make it something that is viable and something that is going to last for the long-term, then you’ve got to focus on building relationships in your business.” – Rory Carruthers

“Don’t break that trust you’ve built just to make a sale.” – Dominica Lumazar

Some Topics Discussed Include:

Why building relationships is the most important marketing strategy in business
How to keep your word and still get customers to buy
How to move from surface-level interactions to deeper connections in your business
Why creating the illusion of scarcity is inauthentic
When creating barriers in your relationships in business is appropriate

Resources and Links Mentioned:

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